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Higher National Certificate/Diploma in Hospitality Management Assignment Brief Unit Number and Title Unit 1: The Contemporary Hospitality Industry Academic Term April – July 2024 Module Leader Vishwani Bhoja Unit Tutors Pinky Van-Lare Assignment Title Developing an Understanding of how to Respond to the Contemporary Hospitality Industry Distribution Date W/C: 06/05/2024 Submission Date 12/07/2024 IV Name & Date 30/04/2024 Academic Term April – July 2024 Introduction The objective of this unit is to provide students with a thorough understanding of the hospitality industry. Students will gain an understanding of how the hospitality industry operates within the context of a larger business environment. This unit will assist students in investigating the purpose and function of various hospitality organisations, as well as the industry's size, scale, and scope. Students will learn about the current skill requirements for employees, the difficulties in finding adequately skilled employees, and how this affects business growth. This unit will assist students in investigating the external factors that influence the hospitality industry, as well as in developing an understanding of what drives supply and demand for hospitality products and services. Furthermore, students will be able to apply this knowledge. Further to that, students will be able to apply this knowledge to identify and capitalise on potential trends and developments. Unit Learning Outcomes LO1 Examine the current structure, scope, and size of the hospitality industry LO2 Explore current and anticipated skills requirements in the hospitality industry LO3 Review the internal and external factors that impact the hospitality industry and how they relate to current issues facing the hospitality industry LO4 Analyse the current and potential trends and developments affecting the hospitality industry Unit Learning Outcomes (REPORT): LO2 Explore current and anticipated skills requirements in the hospitality industry LO3 Review the internal and external factors that impact the hospitality industry and how they relate to current issues facing the hospitality industry LO4 Analyse the current and potential trends and developments affecting the hospitality industry Assignment Brief and Guidance Scenario and Activity (Report). You are employed as a Hospitality Development Junior at an organisation of your choice that is located in a popular tourist destination. The organisation aims to provide a unique and memorable experience to its guests by focusing on current trends such as sustainability, cultural immersion, and personalised services. As part of your role, you have been tasked with developing a comprehensive report to help supplement a project your manager is working on. You will need to investigate current and anticipated skills needed in staff as well as internal and external factors using SWOT and PESTLE. In your report, you should: LO2 Investigate a range of different operational roles within the hospitality industry Examine the skills required for roles within the hospitality industry and current skills shortages Review the skills gaps within the hospitality industry in relation to a range of different operational roles (Merit) Analyse the impact that skills gaps have on hospitality businesses and make valid solutions for addressing these skills gaps (Distinction) LO3 Assess the political, economic, social, technological, legislative, and environmental factors that affect the development of organisations operating within the hospitality industry Undertake a SWOT analysis for a hospitality business and review how this can inform the decision-making process Evaluate the impacts of external factors on the development of organisations operating within the hospitality industry, using specific examples (Merit) LO4 An appraisal of the implications of current and potential trends in the hospitality industry; give a range of specific examples An evaluation of the ability of your chosen hospitality business to develop products and services that will meet current trends (Merit) Critically evaluate how external factors impact on current and potential trends and developments in the hospitality industry using specific examples to demonstrate how the industry has developed in response (Distinction for LO3 and LO4) Unit Learning Outcome (PRESENTATION): LO1 Examine the current structure, scope, and size of the hospitality industry Assignment Brief and Guidance Scenario and Activity (PowerPoint Presentation) To supplement the report, you are required to produce presentation slides that will determine and examine the industry’s current economic contribution and value. Your presentation should contain: LO1 An exploration of the different types of business within the hospitality industry and the diverse products and services they offer An examination of a range of operational and functional departments within a chosen hospitality business A discussion of the contribution of the hospitality industry to local, national, and international economies A review of the interrelationships of the operational and functional units within a chosen hospitality business (Merit) An assessment of how the use of franchising and licensing agreements have influenced the global development of the hospitality industry (Merit) An analysis of how global growth, franchising, and licensing developments have contributed to the economic worth of the hospitality industry (Distinction)