Unit 2 Marketing Processes and Planning Assignment Help

ELECTRONIC ASSIGNMENT COVERSHEET Course/Unit Information Qualification Pearson BTEC Level 5 Higher National Diplomain Business Unit No and Name Unit 2 Marketing Processes and Planning Unit Code A/618/5033 Validity Date May 2023 to November 2023 Batch Onsite Batch Instructor Information Name Tausif Mulla Email ID tausif@westford.org.uk Contact Number +971 50 387 4778 Assignment Information Schedule Code Full/ Part Assignment Full Assignment Date Assignment Issued 21/11/2023 Date Assignment Due 16/12/2023 Student Information (To be filled by the student prior submitting the assignment) Name Student ID Email ID Date of Submission Your assignment should meet the following requirements. Please confirm this by ticking þthe boxes before submitting your assignment o The first page is completely labeled with my name, instructor name and assignment information. o I have completed and ticked the declaration page. o The contents of my assignment have been submitted to Turnitin and I have downloaded the report. o I have strictly followed Harvard ReferencingStyle and Citations. Student Declaration I, _____________________ hereby confirm that this assignment is my own work and not copied or plagiarized. It has not previously been submitted as part of any assessment for this qualification. All the sources, from which information has been obtained for this assignment, have been referenced as per Harvard Referencing format. I further confirm that I have read and understood the Westford University College rules and regulations about plagiarism and copying and agree to be bound by them. Students Signature : (signed) Student Name : Date : Turn it in : The full Turn it in report in PDF Format must be uploaded on the LMS along with the Assignment Brief. Achievement Feedback Summary Assessor’s Name Tausif Mulla Pass Merit Distinction Grades Awarded LO1 Explain the role of marketing and how it interrelates with other business units of an organization. P1Explain the concept of marketing and marketing operations including the different areas and role of marketing. M1Analyse the role of marketing in the context of the marketing environment. D1Critically analyse the external and internal environment in which the marketing function operates. P1 Achieved / Not Achieved P2 Achieved / Not Achieved P2Explain how the marketing function relates to the wider organisational context. M2Analyse the significance of interrelationships between marketing and other functional units of an organisation. M1 Achieved / Not Achieved M2 Achieved / Not Achieved D1 Achieved / Not Achieved LO2 Compare ways in which organisations use elements of the marketing mix to achieve overall business objectives. P3Compare the ways in which different organisations apply the marketing mix to the marketing planning process to achieve business objectives. M33 Review strategies and tactical approaches applied by organisations to demonstrate how business objectives can be achieved successfully. D2Evaluate strategies and tactical approaches to the marketing mix in achieving overall business objectives. P3 Achieved / Not Achieved M3 Achieved / Not Achieved D2 Achieved / Not Achieved LO3 Produce a marketing plan for an organisation that meets marketing objectives. P4Develop a marketing plan that includes key elements of marketing planning for an organisation to achieve marketing objectives. M4Produce a detailed tactical marketing plan that integrates the extended marketing mix to achieve marketing objectives. D3 Produce a strategic marketing plan for an organisation that measures achievement of marketingobjectives within key performance metrics. P4 Achieved / Not Achieved M4 Achieved / Not Achieved D3 Achieved / Not Achieved LO4 Develop a media plan to support a marketing campaign for an organization. P5Produce a media plan that includes recommendations and rationale for selected media activities that meet budgetary requirements and objectives of a marketing campaign brief. M5Devise an integrated multimedia plan, selecting appropriate digital, offline and social media channels for communication. D4 Provide a justified integrated multimedia plan based on quantitative and qualitative criteria. P5 Achieved / Not Achieved M5 Achieved / Not Achieved D4 Achieved / Not Achieved Overall Result/Grade PASS/MERIT/DISTINCTION/REDO [To Achieve a PASS, all P grade descriptors should be achieved; To achieve a MERIT, all P and M grade descriptors should be achieved; To achieve a DISTINCTION, all P, M and D grade descriptors should be achieved.] Date: Summative Feedback: Overall Feedback on current work with emphasis on how the student can improve and achieve higher grades in future. GENERAL GUIDELINES (Please read the instructions carefully) Complete the title page with all necessary student details and ensure that the signature of the student is marked in the declaration form. All assignments must be submitted as an electronic document in MS Word to the LMS (Use 12 Times New Roman script). All assignments must be submitted with an accompanying Turnitin report. Assignment that is not submitted to the LMS by the prescribed deadline will be accepted ONLY under the REDO and RESIT submission policy of Westford. The results are declared only if the student has met the mandatory attendance requirement of 75% and/or a minimum of 50% under extenuating circumstances approved and ratified by the Academic Director. The student has to repeat the module (with additional fees applicable) if the attendance is below 50%. The assignment should not contain any contents including references cited from websites likewww.ukessays.com, www.studymode.com, www.slideshare.net, www.scribd.com. Students can refer Wikipedia as a source of information, but the references cited in Wikipedia must be mentioned. Submit the assignment in a MS Word document with the file name being: First Name Last Name_ abbreviation of the subject. Example: John Smith_MPP